How does the Geo-Location
Feature work in eNewsletter Pro Version 10 and
eNewsletter Pro version 10
and higher supports Geo-Location technology where IP
addresses of subscribers are resolved to the known
Geo-Location. This is accomplished through a
database of IP Address to location mappings.
eNewsletter Pro version 10 is installed with a
version of geo-targeting data from MaxMind.
The database supports Country resolution only.
The data is 99.5% accurate. Higher accuracy
data sets can be purchased directly from MaxMind
along with higher resolution data sets.
eNewsletter Pro supports the following 3 types of
data from MaxMind:
Country Database, .CSV format)
(MaxMind GeoIP Region Database, .CSV format)
Maxmind (MaxMind GeoIP MetroCode database,
- 99.8% accurate on a
country level and 90% accurate on a state
The cost of the Country
targeting data is US$50 the region database is $150
and the Metro Code database is $220.
How Do I enable the
The geo-location feature is
automatically enabled in eNewsletter Pro Version 10
at the Country Level only. To target by
State/Province or Metro Area you must purchase the
data directly from Maxmind and import following the
steps below. Also, the IP address data is
constantly changing so you may also wish to purchase
a subscription directly from Maxmind and update the
data on a monthly basis. At minimum you should
update the data on an annual basis.
How often is a
Subscribers IP Address Updated?
Each time a subscriber opens
a newsletter or clicks a link in the newsletter
(with link tracking enabled) their IP address is
updated in the database and resolved to a
geo-location. Also when a new subscriber signs
up their IP address is also updated and resolved.
The geo-location feature does
not apply to existing data already in your
eNewsletter Pro system. So if you are
upgrading from an older version, only future clicks,
subscriber data will be resolved to a geo-location.
How Do I import
MaxMind Geo-Location Data?
Data can be imported from the
overall Administration console. The option is
found under Setup/Import Geo-Data.
Next, choose the type of data
you are importing.
If importing the Metro-Code
database, you must choose two separate files that
were downloaded from Maxmind:
For the Country and Region
database there will be a single file to import.
When importing the Country or Region database, be
sure to select beginIPNum and
endIPNum and NOT beginIP or endIP.
If importing the Country database, choose NO next to
How often should I
update the Data and Re-Import?
The data changes on a monthly
basis so it is recommended that you purchase a
monthly subscription and update the data each month.
At minimum updating the data once per year is
How Do I send an
email to subscribers based on geo-location?
Once you have sent your
first campaign with eNewsletter Pro version 10 you
can target future campaigns based on the
geo-location of the subscriber. For example,
on the Send screen if you enable delivery filtering
options, you will find the option to filter "By
Geo-Location of Subscriber".
The example below would send
the newsletter only to those subscribers who's IP
address has been resolved to the state of Florida.
The geo-location filtering
option is also available on other screens such as
the Subscriber List Builder, Advanced Subscriber
Search, Export Subscribers and Query Demographics
What type of Reports
The Geo-location data is
available in a number of locations throughout the
software. To see the most recent location of a
specific subscriber, you can edit the subscriber.
The subscriber Activity
Report also shows the most recent location as well
as the location for all recent clicks. Other
reports include Acquisition Detail, Click Detail,
Recent Clicks, Subscriber Views/Clicks Summary
The system summary report
shows a breakdown of your subscriber base by
geo-location in a graphical format.
About Geo-Targeting and
Geo Targeting is the process of targeting
subscribers based on their location based on their
IP address.. Their location is determined by
resolving their computer's Internet Protocol (IP)
address to the geographic location where they
reside. This is accomplished by looking up
their IP address in a master list that resolves IP's
to location. This technology allows you to
email specific subscribers based on their location.
For example, you could email all subscribers who are
located in a specific Country, State/Province, or
Metropolitan Area. You can combine this
targeting with other filtering options such as
emailing only subscribers in a specific location,
who read a specific newsletter, or clicked a
specific link, etc.
Please note, the MetroCode
targeting database only targets Major metropolitan
areas in the US. It does not include all
cities but only major metropolitan areas.
The list of metro areas is